I received this email over the weekend, from Pick n Pay. It was a Valentines Day promo:
Really, Pick n Pay?
Gifts for HER: flowers (R99,95), DVDs (from R49,99) body care products gift pack (R64,99) and assorted chocolates.
Gifts for HIM: iPad2 (from R4999), PSP (R1199), Blackberry Curve (R1599) and assorted chocolates.
Is it because men deserve more? Or because we women are happy with less? Or just a silly little oversight?
Look, I know no animals and children were harmed in the making of this advert. So really, I am not making a big issue. But it is perpetuating the gender steroetypes. And that is sad.
C'mon Pick n Pay. You can do better!
Jacki Janse van Rensburg